When you first start a YouTube channel to share your cooking, especially on a Blackstone griddle, it can be overwhelming to decide what kinds of videos to create. Do you just post recipes? Should you cover new products? How do you make content that keeps people coming back?
After years of teaching, cooking, and creating for my own channel, I’ve found that success on YouTube comes down to understanding that not all videos serve the same purpose. If you think of YouTube as a tool—almost like Google’s video search engine—it helps to be strategic. Unlike Instagram or Facebook, where content disappears once people scroll past, YouTube thrives on searchability and longevity.
Here are the three types of videos I recommend every creator build into their channel strategy:
1. Recipe Videos: Serving Your Subscribers
Recipe videos may not get the highest view counts, but they’re essential. These videos are for your subscribers—the people who already know you, trust you, and want to see what you’re cooking next.
The challenge is discoverability: if someone isn’t searching for “Stuffed Pancakes on the Blackstone” specifically, they may never find your recipe video. That’s why it’s important to be intentional with your titles and descriptions. For example:
- Use keywords people actually search for, like “Blackstone Griddle Recipes”.
- Add common or trending dish names that might be circulating on TikTok or Instagram.
The bottom line: recipe videos keep your subscribers engaged and happy. If you neglect them, you risk losing the very community you’ve built.
2. Event Videos: Capturing the Moment
Event videos are built around special, time-sensitive topics—like the release of a new Blackstone product, a new griddle model, or an exciting accessory. Think of these as your “unboxing,” “first look,” or “assembly and test” videos.
These perform best right when the product is new, because that’s when people are actively searching for information about it. For example, when Blackstone released their pellet smoker, videos about it exploded with views—but after a few months, interest naturally slowed down.
Tips for event videos:
- Get them out quickly to take advantage of peak search volume.
- Don’t expect them to keep performing forever.
- Use them to establish yourself as a reliable source for timely, relevant Blackstone content.
Plan to do at least a couple of these a year if you can. They won’t carry your channel long-term, but they create valuable bursts of visibility and new subscribers.
3. Evergreen Videos: Building Long-Term Growth
Evergreen videos are the foundation of a strong YouTube channel. These are tutorials and how-to’s that never go out of style. Examples include:
- How to Season a Blackstone Griddle
- How to Clean Your Griddle Properly
- How to Store and Maintain Your Blackstone
These videos might not explode overnight, but they will continue to rack up views for years. For example, a seasoning video I made several years ago is still one of my top-performing uploads. Why? Because every year, during holidays, Father’s Day, camping season, and summer cookouts, new griddles get purchased—and new owners search for the same “how do I season this?” question.
Evergreen content should be your highest priority in terms of polish. Take your time with these videos, because they will be your long-term growth drivers and often your most profitable uploads.
Why You Need All Three
It might be tempting to skip recipe videos since they don’t generate as many views, or to rely only on evergreen videos because they’re the most profitable. But the truth is, each type of video plays a different role:
- Recipe Videos: Keep subscribers engaged.
- Event Videos: Create bursts of growth.
- Evergreen Videos: Build long-term, steady traffic and income.
The balance of all three is what builds a channel that both grows and retains its audience. Think of it like cooking a great meal—you need all the ingredients to make it work.
Final Thoughts
If you’re starting your own Blackstone-focused YouTube channel, don’t just think about what you want to cook—think about how your content will serve your viewers over time. Build a plan that includes recipe videos, event videos, and evergreen tutorials, and you’ll have a strong foundation for both community and growth.
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